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How to maximise your online sales

Articles
20 Feb 2023

Take your online business to the next level

Your website probably proved incredibly helpful in keeping your business running through the pandemic, particularly if you were previously largely reliant on a shop or similar location for most of your sales.

So after months of surviving, you’ve become more familiar with different aspects of your digital presence, and maybe you feel that it’s now time to stop merely surviving – it’s time to flourish!

That means it’s time for renewed focus on your online channels and the processes behind the scenes, in order to maximise your sales. Here are some tips to get you started.

1. Website tips to help increase online sales

Before you start looking for new tools and technologies, it’s important to first ensure your website is designed to maximise your ecommerce potential. It’s surprising how small changes can make a big difference:

  1. Make sure your website clearly shows your opening hours, address and contact details.

  2. Clearly categorise your offerings at the top of the page.

  3. Create a clear and detailed navigation menu.

  4. Don’t be shy about what makes your service unique from your competitors.

  5. Include testimonials from happy customers.

  6. Use GIFs instead of images to make your page more dynamic.

  7. Have a positive and encouraging tone throughout.

  8. Offer proof that your website is secure.

  9. Clearly display all your cancellation, refund and delivery policies.

  10. Let your customers know how many steps are in the checkout process.

There are other things you can do to help gain customer trust, such as including customer reviews.

Next you should ensure that your website is optimised for search engines and that your ads are driving traffic to your site. We go into these digital marketing practices in more detail in our blog, Getting heard above the noise.

Once you’ve laid the groundwork, it’s time to start looking at some more advanced ways to improve your processes and drive sales. One way is to invest in customer relationship management (CRM) software.

2. Using cloud technology for personalisation and cross-selling opportunities

Customer Relationship Management (CRM) software helps you better understand your customers by studying their shopping habits and behaviours, finding patterns, and anticipating what information or solutions they might need before they even realise it themselves.

This level of personalisation is the goal of every modern online business, as customers respond positively when presented with targeted solutions and options. This is all possible via CRM software: once all of your customer data is stored securely in the cloud, it can intuitively organise and uncover individual patterns based on past activity. But remember, you must ensure you remain compliant with data protection laws when storing your customers’ details.

The other benefit of CRM is that the better you understand your customers, the better you’ll be at cross-selling them other products. Cross selling is a very effective way to increase your online sales because existing customers are 60-70% more likely to buy from you than a new prospect (5-20%). By using CRM software, you can make that cross-selling offering as relevant as possible to your customers’ desires.

This saves the time, resources and creative energy of you and your employees by providing an incredibly targeted digital marketing service without you needing to guide it. Popular CRM software platforms include Salesforce, HubSpot, and Zoho. Each has its own pros and cons, but most will allow you to have a free trial (and start-up tool Taimer is free ), so shop around to find which one best fits your needs.

Using these tools will help maximise your online sales performance. If you’re looking for more information on how to create an ecommerce website, visit our blog on building your own online shop.

For direct guidance, speak to one of our advisers about how technology can help you optimise your digital channels.

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