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What's the IoT?

07 Mar 2023

Unless you’ve been living under a rock, you’ll have heard more phrases like ‘smart devices’, ‘Internet of Things’ and ‘connected living’ over the last few years. But what do they mean, and why should you care about them as a business owner?

We’ve created a handy infographic to help you understand what the Internet of Things actually is and the impact it could have, and indeed might already be having, on your business.

What's the IoT?

The above infographic gives an overview of how IoT could be used in your business, but for some more detail on how smart solutions could actually be implemented then here are five ways:

  • Using connected tech for a better sales experience – want to turn high street browsers into committed buyers. Setup sensors in your store that ‘ping’ customers with deals on clothes they like when they walk near certain sections.

  • Helping your customers understand the provenance of goods – show off your sustainability credentials by putting smart tags on your goods. When shoppers scan these, they find out where the item originated, and the route it’s taken to reach your store.

  • Streamlining your manufacturing operations – smart devices are great for providing data on your operations. Remove inefficiencies in manufacturing by using smart devices in how you create goods.

  • Creating energy savings – setup energy savings around your office and store by using smart lighting and heating that detects when a certain area is occupied, and knows to shut off when it’s not being used.

  • Learn more about your customers – connectivity also has the ability to help you learn more about your target audience. Analysing the data that is fed back from your smart devices can help you learn about customer behaviours and thus improve engagement. In turn, this can make your offering much more service led.

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